The Director Behind the Scenes

Stories need a director. Brands need a vision. Spaces need identity. I create all three.

Some ideas live on paper. Others need to be built, filmed, and experienced. That’s where I come in.

I’m an Art Director, and Interior Architect with a passion for transforming ideas into visual narratives, immersive spaces, and brand-defining campaigns. From pre-production to post-production, I’ve led projects that don’t just look good—they tell a story, drive engagement, and leave a mark.

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Act 1: Where It All Started

I started my career behind the scenes—designing sets, directing live digital shows, and producing campaigns that connect with audiences. Working in TV, advertising, and interior architecture, I quickly realized that whether it’s a screen, a stage, or a living space, every frame and every detail matters.

Act 2: The Impact

  • Directed & produced digital live shows, managing everything from scriptwriting to multi-camera setups.

  • Designed spaces that go beyond aesthetics—each one built with storytelling in mind.

  • Led brand campaigns for regional clients, crafting visual identities that stand out.

  • Worked on high-profile projects at Expo 2020 Dubai, interviewing leaders, shaping narratives, and creating moments that resonate.

Act 3: What’s Next?

The world is evolving, and so is the way we create. Whether it’s AI-driven media, interactive branding, or experiential design, I’m always looking for the next challenge that pushes creativity forward.

Ready to build something unforgettable? Let’s talk.